Darenight Studios — marketing asset map
Darenight Studios · Asset Map

Every asset,
and the feeling it carries

We sell emotional experiences, not features.

distracted · dull · disconnected→present · alive · truly together

Every product is one route through the same shift. That is why this is one studio.

Assets are grouped by the moment they meet the audience, not by file type. ✅ Aligned ✂️ Edit ♻️ Replace

Social Play · LIVE · dare-night.app + Google Play

Dare Night

BEING TRULY MET

The range is the product — a room goes from its loudest ten minutes to its quietest, in one sitting.

BeforeSix people, one day of small talk in. The room goes quiet, phones come up, nobody wants to be the one who makes it weird.
AfterThe room is loud. Someone just said a true thing out loud. The strangers from this morning are who you get breakfast with.

Channel. Venue placement in backpacker hostels & bars (Δ35). Instagram is the compounding home (Δ36).
Evidence. Witnessed across 3 friend-group sessions (77% of all recorded play): loudest during Spicy, quietest during Deep Confessions, "it just kept going naturally", one or two filmed it.

First contact A stranger meets the product for the first time Create the tension, and take the social risk off whoever would have to suggest it.
Acrylic card stand✅ Aligned apps/dare-night/marketing/card-stand.html → .pdf/.png The cultural marker. Sitting on a table it says this is a place where people play — and it does the asking, so no guest has to be the one who suggests the game. The live prompt on it creates the tension; the QR resolves it. Headline approved 2026-07-29 → "IN TEN MINUTES, NOBODY HERE IS A STRANGER", kicker "TONIGHT'S ICEBREAKER". Re-rendered, brand-corrected (TRUTH pill → the documented #56C2D6) and QR decode-verified to dare-night.app/card. Highest-leverage asset in the studio: ~9 scans/stand/month, measured.
15 rendered reels + captions✅ Aligned apps/dare-night/marketing/reels/reel-1…15.mp4 + .txt Cold-start bridge, not the engine. Each carries one felt moment from one pack — the lean-in, the table going quiet, the stare. All 15 captions rewritten (tag-bait removed from 11) — and synced back into build-reels.mjs, which would otherwise have overwritten them on the next render (caught by Diane). 5 hooks already correct. Motion templates keep.
20-reel month plan✅ Aligned apps/dare-night/marketing/reel-storyboards.html Holds the strongest hooks the studio has written — "POV: your group's on their phones again" is the before-state stated plainly. Planned, not rendered. 5 hooks ✅, 4 need the felt shift.
7 IG story cards✂️ Edit apps/dare-night/marketing/ig-story-1…7.png A real prompt, on-brand, as a daily story — makes the reader imagine asking it tonight. Sticker text was three pure CTAs ("PLAY FREE"/"GET THE GAME"/"TAP TO PLAY") → replaced with use-led lines ("ASK YOUR ROOM THIS").
Share / OG preview✂️ Edit apps/dare-night/index.html <meta og:*> What a shared link looks like in a chat — the only asset that travels person-to-person. Title now outcome-led ("strangers to friends in one round"); description rewrite proposed. Not live until merge.
IG + TikTok bios✂️ Edit @playdarenight (live) The line every reel viewer lands on when they tap through. Opens with the category, and carried a false "390 prompts" (real: 409). Rewrite drafted; needs the founder's hand — live surface.
App QR✅ Aligned apps/dare-night/marketing/qr-dare-night-app.svg The zero-friction door. Its whole emotional job is being nothing to install.
The share preview IMAGE♻️ Replace apps/dare-night/og-image.png The picture beside the shared link — it should show the room, or the promise the title makes. ⚠ Now contradicts its own title (found by Diane 2026-07-29). The image still reads "The neon party ritual — Truth or Dare, built for the night" while the og:title beside it now says "strangers to friends in one round". A shared link will say one thing and show another. Not fixed here — there is no generator for this PNG, so replacing it is a design task, not a copy edit.
Inside the experience The product itself is the best marketing asset it has Deliver the arc — playful → deep — so the room opens up instead of cringing.
First-run screen✅ Aligned apps/dare-night/index.html Six labelled sample players on a spinnable wheel + "tap to put your group's names in" — shows the product before asking for setup. Audited 2026-07-29 and it is correct. A theory that this was a locked door was raised and retracted; the design was right.
The 409 prompts, tiered✅ Aligned apps/dare-night/content/prompts.js The moat. Intensity tiers 1→3 mean a bold prompt never lands cold — that ramp is the escalation the emotional core rests on.
Free taste of premium packs✅ Aligned index.html · MONETIZATION.md Lets a room feel Spicy and Confessions — the two registers that produce the loudest and quietest moments — before any wall.
Crown the Night✅ Aligned index.html (awards finale) Affiliation, not dominance: warm superlatives, nobody loses. Turns the night into something remembered rather than won.
Big-screen STAGE✅ Aligned index.html · bigscreen-*.png Makes the room the audience. 14 sessions measured — the venue/TV path is real.
The remark What one person says to another afterwards Give the moment a body so it can leave the room.
Story share card♻️ Replace index.html (canvas 1080×1920) Intended carrier of the remark — a real image, brand fonts, register colour, QR. ⚠ 7 made, 0 sent. And the founder witnessed people filming the room instead. The card shares a prompt; what people wanted to keep was the reaction. We may have built the wrong object.
In-room "everyone scan to join" QR✂️ Edit index.html The real one-to-eight loop: one host becomes eight players in a minute. Untracked — no join_scan event. The loudest way this idea spreads is invisible to us.
Awards card✅ Aligned index.html (buildAwardsCardBlob) The screenshot-able end of the night. Carries the affiliation payload — everyone got one.
Partner-facing The venue manager, not the player Sell a livelier common room. Different audience, different emotion — theirs is relief.
Venue pitch playbook✅ Aligned apps/dare-night/marketing/venue-pitch.md Opens "You are not selling a game. You are selling a livelier common room." Zero cost / effort / risk answers the manager's three real fears. The best-aligned asset in the studio. Do not touch — raise everything else to it.
Venue page + slide✅ Aligned apps/dare-night/venue.html · marketing/venue-slide.html Carries the studio's single best line: "Turn a quiet common room into everyone laughing." Before → after in seven words.
Venue mockup✅ Aligned apps/dare-night/marketing/venue-mockup.png Lets a manager see the stand on their own bar before saying yes.
Brand source Where every asset above gets its look One voice, so nine assets read as one studio.
Brand source of truth✅ Aligned studio/assets/brand/dare-night/README.md Wordmark, gradient, Bebas + DM Sans, the card system, the palette. If an asset disagrees with it, the asset is wrong.
Overlay kit✅ Aligned apps/dare-night/marketing/overlays/ Lets anyone — including collaborators — make an on-brand reel without the studio in the loop. Diane's community reel came from this.
Wander · LIVE · wanderpass.co — paused on content

Wanderpass

WONDER & DISCOVERY

The arc: wonder gets them in, keeping is why it mattered. Memory is the engine (Δ30, Δ34).

BeforeYou're in a beautiful place, scrolling reviews, quietly certain you're missing the good version of it.
AfterYou stood somewhere you'd never have found — and you still have it, after the tan fades.

Channel. Not decided. Δ35 scopes it per-app and Wanderpass has no venue equivalent — the open question is pre-trip vs on-the-ground.
Evidence. None. Zero customer language, zero analytics. The product has no instrumentation at all.

Gate. 0 of 14 places have real editorial content (no priceRange, no photos, empty why/signature/bestTime/tip). Marketing a passport to fourteen blank places would burn the launch. The constraint is editorial, not distributional.
First contact Mostly unbuilt — and correctly so Promise the hidden thing, and that someone already chose it for you.
Share / OG preview✅ Aligned apps/wander-pass/wanderpass.html + index.html Promises the hidden thing, and that someone already chose it for you — "the El Nido you'd have walked past". ✅ Fixed 2026-07-29. Was "Play through El Nido", a Δ30 canon conflict (this is a curated guide, portal-never-destination), and the meta description sold "six stamps" — the slot count Δ34 retired. Both replaced.
The in-app stamp counter♻️ Replace apps/wander-pass/wanderpass.html Should reflect completion by intention (Δ34), not a fixed slot count. ⚠ Δ34 violation still live — found by Diane 2026-07-29: the hero hardcodes N of 6 stamps and "Six places, one trip." Δ34 replaced the slot count with seal-by-intention (a set "may be more than 6, never limitless"). NOT fixed — the honest fix is building the seal flow (still mocked per STATUS.md), which is a Wanderpass build task, not a copy edit. Logged so it is not forgotten.
Reel template✅ Aligned apps/wander-pass/marketing/reel-template.html + build-reel.mjs "El Nido is full of places. The ones worth the trip." — wonder plus curation, in two lines.
The paste-fallback prompt♻️ Replace apps/wander-pass/wanderpass.html (manualScan) When the camera path is unavailable, this should still feel like earning the stamp by being there. ⚠ It hands over the answer — found by Lina 2026-07-29: the prompt appends the literal valid code (Dev: wanderpass:el-nido:birdhouse:1o0y) with no environment gate, so any traveller on that path (no BarcodeDetector, denied camera) is given the stamp. Pre-existing. Not changed — the partner walkthrough depends on paste-entry, so removing it could break Diane's test sheet. Founder's call.
Stamp stickers♻️ Replace apps/wander-pass/scripts/generate-stickers.mjs · STAMP-QR.md Should be a door for strangers standing in a chosen place — instead they encode a bare loyalty payload that means nothing to someone without the pass. Fix specced in STAMP-QR.md. Do not ship the door without an event on it.
Inside the experience The copy that already works Find, stand in it, keep it.
The slogan✅ Aligned wanderpass.html "Know the place. Keep the trip." The whole arc in five words — the best line either product has. Protect it.
Travel Memory / seal✅ Aligned wanderpass.html (Δ34, mocked) Completion by intention — the traveller decides the trip is over. That decision is what makes it a keepsake instead of a checklist.
Establishment pages♻️ Replace public/content/elnido.js Should carry the wonder — why this place, its signature, when to come. Currently empty. The launch gate. See CONTENT-ASK.md — narrowed to 6 places × 6 answers.
Partner-facing Establishments and collaborators Earned welcomes, never bought (Δ34).
Pitch page✅ Aligned apps/wander-pass/pitch/ → studio/assets/pitches/wander-pass/ Walks a collaborator through guest experience, partner model, and a working test-scan — built from six real app screens.
Content editor kit✅ Aligned studio/assets/kits/wander-pass/editor/ Lets a non-technical collaborator fill real editorial content without touching code.
Brand source✅ Aligned studio/assets/brand/wander-pass/ Ocean + Coral, Fraunces + Plus Jakarta. Coral is reserved for the moment of collection — colour carrying emotional meaning.
Inner · Stage 2 · prototype. Not a product.

Hearthkeep

TO BE FULLY KNOWN BY ONE PERSON

The quiet register — the one Dare Night deliberately does not own.

BeforeTwo people in the same room, on separate phones, at the end of another ordinary day.
AfterYou both answered before either could see — and you learned something you'd never have asked out loud.

Channel. Invite-to-exist is in the DNA — each user recruits one. No channel needed yet.
Evidence. None. Nothing shipped, nothing to market.

Gate. Correctly NOT onboarded to the marketing system. A stranger cannot use it yet. Filling seven strategy docs for a prototype would be systems work masquerading as distribution work.
Nothing yet — deliberately What exists is product, not marketing When it does exist, this app owns the quiet register: being known by one person, not met by a room.
Interactive prototype✅ Aligned apps/hearthkeep/prototype.html + build.mjs Pair → the daily sealed reveal → kept in Us → the Journey ladder. Diane-reviewed pre-reveal.
The brief✅ Aligned apps/hearthkeep/BRIEF.md Names the loop, the distribution engine, and the honest read.
What this map is honest about
No verbatim customer language, either productEvery emotional line in this studio is reasoned from the product's design plus the founder's observations. Honest, but ours. The Tally review pipe has been live since 14 July and has zero responses — verified, not assumed.
The hostel beachhead has never been observedAll witnessed evidence is friend groups. The bet that the playful→deep arc survives strangers, where social risk is far higher, is untested by anyone including the founder. One hostel night settles it.
Wanderpass has no analytics whatsoeverNo track() calls of any kind. Dare Night launched blind and its Play results are permanently unknowable — Wanderpass is set up to repeat the studio's most expensive mistake.
The remark channel reads zero7 share cards made, 0 sent — and people filmed the room instead. join_scan is untracked, so the louder path is invisible.
Verdicts mirror marketing/asset-audit.md · emotional cores from marketing/EMOTIONAL-CORE.md · Δ references are ratified canon decisions. If this page disagrees with those, they win and this page is corrected. Generated by studio/assets/marketing/build.mjs — edit the generator, never the page. For the raw downloadable files, see the studio asset index.